No Money Down Bankruptcy

Make Money After Bankruptcy With Info Marketing – How to Find Your Hot Market

One of the worlds top information marketers, Brett Mcfall of World Internet Summit once gave me the number 1 best marketing tip ever. It is essential that before you embark on an producing an information product that you absorb this piece of information as it could be the difference between some sales and an massive wave of sales!

“DON’T THINK OF A PRODUCT THEN TRY TO SELL IT. FIND THE MARKET FIRST AND SELL THEM WHAT THEY WANT!”

Sounds like common sense right? But you would not believe the power that statement can have. If you throw a pack of hungry wolves a cabbage, they would probably give it a nibble but what if you threw them a juicy steak? They would devour it, and enjoy devouring it and the next time you have something to through them they’ll remember you’re the person with the delicious juicy steaks and therefore they’ll be ready to eat up what you’ve got. You must sell people something they want, not what you want to sell them.

If you have gone bankrupt or out of business from a certain industry that you have experience in or lost your job from an industry you are passionate about then chances are that other people are passionate about it and will want the information you have. And with the knowledge of your industry and the problems customers or piers had then you are on your way to creating your first information product.

The popular markets that people are always “hungry” to learn more about are;

• Diet
• Sex
• Cars
• Hobbies
• Golf
• Animals
• Business Growth and Development
• Marketing
• Team building
• Stocks
• Personal Finances
• Sports
• Health & Fitness

I know you must be thinking that these markets must be sewn up buy competitors now and there is no way to break in (unless you have already came up with a revolutionary idea in which case I take that statement back!) There are many smaller subcategories that will be excellent niches to follow. People are “starving” for how- to information on an UNLIMITED number of specialty topics. For example

If you happen to be a “Golfer” you want to produce a product on how to shave 2 stokes off your golf game. That’s a topic thousands of people would potentially be interested in and may want to purchase that information! Or lets say for example that you are an expert in selling to big corporations. Do you know how many people would want to get their hands on you particular strategy and tips? Plenty.

You Must Stop Looking For The Hot Product And Start Looking For The Hot Market!

Buyers markets are also referred to as “niches” I.e. car lovers, horse lovers, D.I.Y., fitness, even dog food recipes. The niche you decide to aim at doesn’t need to be huge for you to make a great income. There just has to be some regular, dedicated searches done on the niches “keywords”.

A Keyword or a Keyphrase is the word or phases entered into a search engine in order for the search engine to index pages on websites that include the word or phrase. You need to find out what keywords are most sought after for your niche and there are some fantastic free tools on the internet that you can use to find these.

My favourite is the “Google keyword tool”. Type in a keyword or phrase and the tool will tell you exactly how many searches are done on that word, how much the “pay per click” value is, how many searches are done globally and how many are done locally, how competitive to bid one they are and it also gives you suggestions and examples of other popular keywords in that niche that may have less competition from rivals and may be more useful to you. There are others you may wish to try such as Wordtracker.com

If the niche that you decide to target is a competitive one (which unfortunately most markets either on line or of line are) then you will need to search for the keywords that have enough searches but don’t have huge CPC (Cost Per Click). This can be tricky but the great thing about this industry is that testing and tweaking is common place and its is easy to experiment with what keywords work for your site.

So the best advice I can give you is research your market. Go to forums and chat rooms on the subject. What problems do people need solutions to? What frustrates them? Can you give them what they want? If you can and you follow the next 6 steps in this blog post series then you’ve got a winning product that you can profit from greatly.

About the Author

Mark Paddock is a Professional Social Media Marketer & Consultant and owner of the Social Media POW Agency. The articles submitted are from his blog. He has developed a new social media marketing tool called Tweeteazy.com. Tweeteazy is designed for marketers to build Instant Lists, find new prospects, & Automate their activity in Facebook, Twitter & Linkedin. Its Free to use.   

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